OUTLOOK 21 PART II: WHAT’S IN STORE FOR 2021

This year stressed the company from all angles, but we were able to come out stronger from the difficult conditions we all faced. I am very proud of the Atlona team and what we have accomplished. But it’s time to move forward. Even though we can’t shake everything 2020 has left us with, I remain as enthusiastic as ever for the new year and the solutions we have planned for you.

As my colleague, Marc Naese points out in Part I of our Outlook 21 Blog Series, Atlona will bring products and solutions to the market that address what IT experts desire: products that are scalable, flexible, and reliable. These products will feature all the innovative technology the Silicon Valley is known for without the complexity of traditional circuit-based AV equipment. 2021 will also bring new training, education and certification opportunities for AV and IT professionals alike.

Working in alignment with the network infrastructure experts at Panduit, Atlona is more agile, flexible and innovative than ever as a complete AV/IT solutions provider – and well-positioned for a game-changing year.

Growth Engines

Atlona’s product development plans for 2021 center around three pillars: control, distribution, and wireless.

Our Velocity™ networked control platform – an industry first in terms of IP-based control – is one such innovation, and we continue to introduce new features and capabilities that attract enterprise-level customers. We have recently introduced touchless functionality within the Velocity environment to promote safe and secure workplaces without limiting AV capabilities. We have also introduced room scheduling functionality within Velocity, which has captured the attention of IT professionals tasked with meeting space bookings. Additional platform developments and new products are coming immediately, and more are on the way throughout 2021.

Atlona was not the first to market with AV over IP, yet our OmniStream™ family continues to be the leading choice among many IT professionals. OmniStream video encoders, decoders, plus audio and USB interface solutions were introduced with IT-centric features that prioritized network redundancy, scalability and security. The latter is particularly important with corporate enterprises and large government customers moving sensitive information around a building or campus. And with automatic network switching, OmniStream brings the redundancy IT professionals rely on for uninterrupted, mission-critical business operations.

Wireless presentation presents our third growth engine for 2021. BYOD was the buzz term of 2018, but it truly became an important part of our vernacular in 2020. People wanted to use their own devices more than ever to present and collaborate, and ongoing conditions have amplified that desire. Just as our Touch-Free AV switching and control applications reduce or eliminate manual interaction with physical interfaces and touchscreens, 2021 will see the introduction of our third generation of wireless presentation solutions. Atlona will bring innovations to the BYOD space that allow more collaboration with even less interaction with the physical elements in those spaces.